Pre-sale revenue,
instrumented
ICP, prospects, sequences, deals, funnel, weekly RevOps cadence — every part of the pre-close motion in one place. The CRO persona AI coach watches your pipeline and tells you what to do next.
ICP-scored leads
AI win probability
Funnel feeds CFO forecasts
4
Core Tools
7
Premium Tools
End-to-end
Conversion Funnel
AI-scored
ICP fit per lead
Eleven tools. Every stage covered.
From ICP definition through closed-won — every feature feeds the next, sharing the same data.
Deal Pipeline Management
Kanban-style deal pipeline with customizable stages, AI win-probability scoring, and stall detection. The CRO persona coach lives here.
Kanban view
AI win probability
Stalled-deal alerts
Activity timeline
ICP Builder
Define your Ideal Customer Profile — firmographics, pain triggers, buying signals — to drive prospect scoring and sequence personalization.
Firmographic + technographic dimensions
Buying-signal triggers
Auto-score inbound leads
Prospect Dashboard
AI-scored prospects with enriched firmographic data, ICP fit %, and recommended next actions.
Per-prospect ICP fit
Enriched firmographics
Next-best-action suggestions
Outreach Sequences
Multi-touch outreach across email, LinkedIn, and call cadence. ICP-personalized templates with AI rewriting.
Email + LinkedIn + call
AI-rewritten templates per segment
Reply detection + auto-pause
Conversion Funnel
End-to-end funnel from first touch through closed-won. Stage drop-off rates with AI-suggested fixes.
Stage drop-off
Cohort comparison
AI unblock suggestions
Feeds CFO forecasts
Weekly RevOps IDS
Identify-Discuss-Solve recurring meeting for the revenue team. Auto-pulls stalled deals + at-risk sequences.
Auto-loaded agenda
Action items wired to Cadence
Recurring template
Campaign Monitor
Outbound campaign health across all sequences and channels. Reply rate, meeting-booked rate, pipeline generated.
Reply + meeting-booked rates
Per-channel attribution
Pipeline $ sourced
Business Phone (VoIP)
Cloud-native business phone with AI call transcription, voicemail summaries, and intent routing into the deal pipeline.
AI call transcription
Intent routing
Auto-attach to deal record
AI Email Classifier
Auto-categorizes inbound email as leads, support, vendor, or spam. Lead-tagged messages flow into the deal pipeline with CRO-persona scoring.
Lead vs support vs vendor
CRO lead scoring
Auto-create deals
AI Voice Agent
Inbound + outbound AI voice agent for qualification calls, demo scheduling, and follow-ups. Logs activity to the deal record.
Inbound qualification
Outbound follow-ups
Calendar booking
Partner Marketplace
Marketplace where customers can find and engage BurnRateOS-vetted consultants and service providers.
Vetted consultant network
Service-provider profiles
Engagement tracking
One customer record. Every domain plugs in.
Sales & Revenue lives next to Customer Engagement (post-sale support, retention, churn) and Business Intelligence (CFO revenue forecasts, runway).
Every closed-won deal becomes a customer-engagement record automatically. The conversion funnel here drives the revenue forecast there. No manual handoffs, no exported CSVs, no Zapier glue.
Closed-won → Customer Engagement
Funnel cohort → CFO Forecast
Built for the founder selling, then the team scaling
Founder selling — first 50 customers
Define your ICP once. Every inbound lead gets scored against it. Sequences personalize the pitch per segment. The CRO AI coach reviews your deals and tells you which one is most likely to close this week.
Hire your first AE — give them a system
When you hire your first sales rep, hand them a working system: ICP definition, scored prospects, sequences with proven reply rates, a pipeline with AI win-probability. They start producing in week one, not month three.
Series A growth — predictable revenue
The conversion funnel feeds the CFO's forecast scenarios. Sequence performance feeds the CMO's campaign attribution. Weekly IDS keeps the revenue team aligned. One revenue motion, instrumented end-to-end.
Frequently Asked Questions
How does Sales & Revenue differ from Customer Engagement?
What's the ICP Builder and how does it drive other tools?
Do outreach sequences support email + LinkedIn + calls?
How does the Conversion Funnel feed CFO forecasting?
What's the Weekly RevOps IDS?
Ready to instrument your revenue motion?
Start with the pipeline. ICP, prospects, sequences, and funnel layer in as you scale — every closed deal flows into Customer Engagement automatically.
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